Daniel describes his clothing as “timeless, investment pieces”, and the type of women who currently wear his clothes, as ranging from urban high flyers to contemporary artisans.
He explains, “The cut, quality and workmanship of my pieces means that women of a certain 'style' would be attracted to wearing the collection. They are 'investment pieces' that I believe a diversity of women would want for themselves. We sell to women with a background in the Media and the Arts. This type of woman has a keen appreciation for quality and subtly of design. The diversity of customer is reflected in the different types of shops that we distribute to.”